After two years of sitting in a cardboard tube, I’ve finally framed this 1974 Biba poster by the iconic photographer James Wedge.
My boyfriend bought me this Biba poster a few years ago for my birthday and it’s not until now that I’ve wondered about the history behind it. After some research on the old internet, I’ve unearthed a little bit of information about the picture of a nude.
According to my style.com, this Biba poster was commissioned by Barbara Hulanicki’s fashion store in 1974 to celebrate their 10th anniversary. Unfortunately, it was not to be. The store that represented the fresh and high-spirited youth culture of the 60s and 70s was forced to close in 1975. This beautiful poster created by James Wedge was forgotten about until the online poster gallery 55Max unearthed them a few years ago.
Thank goodness they did as it means we can gawp at his mastery and ability to capture the essence of Biba and mood of the times. Romantic, sensual and perfectly proportioned, the nude is feline, heavenly almost, with a gaze that draws you in.
From the depth and richness of colour to the nude’s confident pose wearing nothing but a pillarbox hat, lace fingerless gloves and dramatic make-up, Wedge has symbolized what Biba stands for.
Gone is the stiff upper lip of the 50s and perfectly put together look of the 60s (think Jackie O), the Biba girl lives by her own rules, harps back to a romantic era of the and, to put it simply, loves to experiment with this new found fashion freedom and creativity.
I’m so glad I have this Biba poster on my wall. Not only is she beautiful but she’s a constant reminder what I love about fashion. Namely the fact that it is creative, artistic and most importantly fun!
What do you think of my poster?