• Thu08May 2014
    1COMMENT
  • BOOM and LIJA – a match made in fitness heaven

    Funniest face goes to?

    Funniest face goes to?

    Ever since the hot new BOOM! Cycle studio opened in Holborn, Central London, I’ve been trying to find the time to head down for a cycle-to-the-beat class. With its banging tunes and premise that you really do spin those pedals to the music, BOOM! Cycle promises you a good time. Especially, if like me, you spent much of your childhood dancing and even now, find yourself tapping away a timestep when, on the odd occasion, you decide to take the tube or bus and have five minutes of “just standing” time. I digress.

    So when the news came through that they were co-hosting a 45 minute session with none other than LIJA to raise money for Breakthrough Breast Cancer, I signed up like a shot. Not only would this offer me the opportunity to donate to a good cause, we were also offered a pink customised LIJA top to wear and a goodie bag. More importantly, I’d be able to try a BOOM class in its relatively new(ish) studios led by the co-founder and very enthusiastic Hilary Gilbert. And what a class it was. I may have come out of the class soaking and dripping in sweat but I loved every minute.

    For if you’re after a high-octane, blood-pumping, spinning party, head to BOOM! Cycle. Seriously, it’s like a rave on wheels. The music was spot on, everything you needed to keep you going but it was Hilary’s infectious energy that guided the class through a number of tracks, counting the music out loud and introducing plenty of spinning variations.  From cycling standing up and pushing your hips back to hover over the seat to a move where you stand up and only move your legs and a move where you “look up to the front, look down at your bike”, the knob on the Schwinn bikes wasn’t the only thing that I needed to adjust.

    Thumbs up all around

    Thumbs up all around

    I also liked the extra touches in the studio. The lights were dimmed so no one else could see just how much of a sweaty mess I was throughout, there was a scented candle and we were asked to set our intention and what our goals was at the beginning. All this helps you focus on what you’re doing at that moment rather than what you’re going to have for dinner that evening. And post-class, there were showers, free towels and even bottles of REN shampoo, conditioner and shower gel in the shower cubicles for you to use as well as separate changing rooms and free lockers. They’d certainly thought of everything that a fitness junkie would want and need both pre- and post-workout.

    LIJA trunk show at BOOM

    LIJA trunk show at BOOM

    And the icing on the cake was the LIJA leisurewear trunk show at BOOM, where you could peruse the latest collection of LIJA at your leisure and snap up a few new items. I know that I’m in love with my gold jacket but this Time to Shine Cocoon jacket has also caught my eye alongside this show-stopping curve top in teal green and Swirl run pant. My mum has just signed up for her first 5K so as well as supporting her along the way, I may treat her to some LIJA goodies so she can look and feel the part.

    Hilary goes for gold

    Hilary goes for gold

    Fortunately, as well as the trunk show (which ends tomorrow at BOOM so you better be quick), you can now buy LIJA online in the UK.

    As for BOOM, well I’ve been adding a few shorter (35 minute) classes into my lunch hour to give me that boost in the middle of the day. Classes start from £16 for a single shot but then depreciate according to the amount of credits you buy. There is also a 15 day intro offer for £25. To find out more, click here.

    All photos come from the evening at BOOM and are credited to BOOM/LIJA.

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