You may not have wangled yourself a ticket to this season’s London Fashion Week but you can still indulge in some designer lust, thanks to the website Farfetch. Coined as a global community, bringing together over 300 high-end fashion boutique and showcasing over 2,000 designer, you could say that Farfetch opens the door to the world of fashion.
Whether you’re after that Givenchy pyramid pouch, adidas by Stella McCartney animal print track jacket, Peter Pilotto Kia dress or Fendi Fendista sandals, you can find them all and more on the Farfetch website. And now you can also locate where to find the designers that suit your style, thanks to Farfetch’s whizzy new boutique finder widget.
By matching your personal style to their uber cool boutiques around the globe, you can find a store that stocks the kind of gear you love. First note of caution: this widget is slightly dangerous because you may want to plan your holidays around the result. Here’s what happened when I had a go:
There you have it. I’ve always wanted to go to Athens and not only because I was fascinated by Greek mythology as a child. Put simply, this is just a bit of fun but it illustrates the breadth of designer goodies on offer at Farfetch. For label lust and the hottest designers, it is one website you will want to get into bed with. Second note of caution: but you may want to keep those credit cards out of sight while you do so.
Try the Farfetch boutique finder for yourself and let me know below what new boutique you have discovered. Go on, you know you want to.