So why go to Comptoir Des Cotonniers? Because you’ll find pieces that will last this season and the next. Go to any French city and you’ll probably find a Comptoir Des Cotonniers in their equivalent of the high street because season after season, this bastion of French fashion provides its stylish French customers with a mixture of fresh, simple pieces that really do stand the test of time. And this is reflected in their advertising campaigns.
If you want to know where the Kooples got their idea to sell their clothing through photos of well-dressed beautiful couples, look no further than Comptoir Des Cotonniers. Their posters and magazine ads often feature a mother and daughter elegantly dressed in pieces from the latest collection. This speaks volumes about the Comptoir Des Cotonniers customer and that generation after generation can interpret the clothing and look stylish.
Founded in 1995, the aim is simple – to make dressing everyday easy. There has been a recent shift as the label was briefly under the creative direction of Anne Valerie Hash who put her own spin on timeless and charismatic pieces. With Charlotte Gainsberg and her daughter Alice Attal as the faces of the new spring collection, the clothing is fresh, elegant, simple and chic. It was recently announced however that Hash is to step down after the launch of a collaboration between Comptoir Des Cotonniers and J Brand.
Comptoir Des Cotonniers is worth keeping on your radar for one reason alone: the pieces are unmistakeably simple but work so well because they are produced with attention to quality. From cashmere knits for winter to spring dresses you can layer over wool tights, it’s everyday dressing made easy. You don’t have to pull out all the stops as you know that the shapes have been cut to flatter and make the most of your form. If you had to pick a hero piece, try the iconic trench found in coats and jackets or a plain t-shirt made from 100% cotton or linen. Comptoir Des Cotonniers is where you can find understated wardrobe staples to show off your fashion credentials.
Where can you find a Comptoir Des Cotonniers boutique without traversing the Channel?
You’ll have to head to either London or the Home Counties. See the boutique finder at www.comptoirdescotonniers.co.uk/eboutique/stores.aspx to locate your nearest store. Alternatively, you can always shop online at www.comptoirdescotonniers.co.uk