• Sun15May 2016
    3COMMENTS
  • Jacket In with Mountain Warehouse #MWJacketIn

    Every year there comes a time when I feel like a need to spring clean my wardrobe. Whether or not I get around to it is a completely different matter but the inclination to throw out anything that’s had its day is always in the back of my mind.

    Pink adidas jacket

    Classic pink adidas jacket pose

    The thing is I’m a hoarder who attaches sentimental value to clothing, and not just the everyday clothing such as dresses, jeans and shirts. In fact, I find it difficult to part with sportswear even if it’s holey around the crotch and has a faint sweaty odour which never seems to disappear. For those leggings and that cycling jacket have been on journeys with me. They have supported me and ensured I’ve been comfortable when travelling around on two wheels in London or running trails out in the countryside.

    There’s also a part of me that likes to leave some sportswear ‘for best’. I know, it’s ridiculous, but I prefer to train in scruffy wornout clothing and leave the ‘smarter’ stuff for raceday (which I am desperately looking forward to getting back to once my stress fracture is no more).

    Let’s just say, it will take a lot for me to get rid of my favourite sportsgear. But maybe, just maybe, Mountain Warehouse’s latest campaign #MWJacketIn will spur me on.

    You see I have this pink adidas jacket that I have used as a cycling jacket for years and years. It’s not particularly waterproof, it has black stains and marks around the cuffs and whiffs a bit of stale sweat but I still hold onto it because it has been with me on many an adventure – from cycling from London to Cambridge to the day when I headed home from Oxford Street on two wheels and it started to snow (my toes felt like they were going to fall off and my hands were so numb I found it difficult to unlock my front door). Heck, I’d turn up to posh affairs with friends in a smart dress under my bright pink adidas jacket. But now, thanks to a little incentive from Mountain Warehouse, that’s 20% off a new outerwear item, it may be time to ‘jacket in’. As well as 20% off a new outerwear item, my jacket will then be collected by Clothes Aid and funds donated to the YMCA.

    After six years of adventures, I think it’s time to JacketIn.

    If like me you have had a particular adventure with an old jacket, Mountain Warehouse would like to hear about it. Simply take a pic of you in your jacket and share your story with Mountain Warehouse on Facebook, Instagram or Twitter #JacketIn. To find out more, go to www.mountainwarehouse.com/jacket-in/

    Do you have a particular item that you simply cannot get rid of despite its state of disrepair? Please let me know below. I’d be intrigued to find out that I’m not the only one. 

    Mountain Warehouse invited me to write a post on JacketIn and spread the word but as those who know me will tell I practically lived in my pink adidas jacket for several years. 

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