I love Sweaty Betty. In fact, if given half the chance, I’d saunter around my fairly new pad in a few key pieces from their loungewear collection (see me in the middle of this mashup – photo taken by the lovely Charlotte from lungesandlycra.co.uk). Unfortunately, due to the cold spell, I appear more like the Michelin man wrapped up in umpteen layers in our beautiful new flat than some effortless glamour Sweaty Betty girl. But hopefully come the springtime, when the flowers come into full bloom, I’ll be able to get my hand on some of Sweaty Betty’s gorgeous new collection. Last week, I was lucky enough to have a sneak preview and I can tell you that it lives up to its reputation.
From reversible yoga leggings that pass the panty line test to what looked like the making of a new TriSuit (the fabric certainly felt neoprene enough), Sweaty Betty have responded to their loyal following and produced a collection which combines fashion, function and form. I couldn’t resist putting in a tiny pic of the glorious technicolour trainers – I want them all. Lightweight running shorts, brightly-coloured base layers, neon running jackets, new prints, Sweaty Betty has ticked all the trends for next season and more.
Even though I’m not the strongest swimmer (in fact, I’m pretty pants), I can’t wait to get my hands on one of their fab new bikinis because I know that I won’t have to worry about looking cool and feeling comfortable when I’m doggy paddling in the shallow end of my pool. And this illustrates why Sweaty Betty works so well: you want to buy the clothing because it looks so good and while you are it, you may even be persuaded to try it out. At least if you know you look good, you’ll feel more confident about challenging yourself. And this is, as we all know, half the battle.
Well done Sweaty Betty – thank you for creating a confident and confidence-boosting collection for spring/summer 2014.