So here we go.
The language of The Style Dynamo will:
– remain true to the story.
If I think something reminds me of a Disney Princess or Bet Lynch from Coronation Street, I will say so.
– be free from PR/celebrity spiel.
When you’ve worked in an industry where promoting products “as used by such and such” goes with the territory, it can be hard to see the wood through the trees. The Style Dynamo aims to take a step back and talk about what really works without having to mention some starlet’s name to attract the crowds.
– not over-adjectify every sentence
Ok, I made up the word ‘adjectify’ but if you pick up any magazine or search for any Hot or Not style-type gallery, you’ll understand my utter abhorrence of how adjectives are used to describe the outfit of a celeb. I have, in the past, been one of the worst offenders and have linked Rihanna more times than I care to think about.” She was spotted in fierce snakeskin thigh-high boots.” What on earth does this mean? Did they roar and scare away the paparazzi? No – of course they didn’t. For god sake, the boots are not alive so stop treating them and other garments as animate objects.
Yes, I hereby pledge to write what I think, know and feel without any of the usual influences.
What do you think of that?